Golden Nugget’s New Online Blackjack

Seems that everyone is hoping on the social media band wagon.

Yesterday I talked about how Golden Nugget launched their very own Facebook game called Golden Nugget Vegas Casino with the help of Last Legion.

In this Facebook game players manage their own casino. They can install blackjack tables, slot machines and more. The y work to expand their casino offerings and their casinos themselves by ‘harvesting’ the profits of their chosen casino games.

But this is not just a ‘farming’ Facebook game. Golden Nugget has not gone to the trouble of creating a Facebook game simply for the enjoyment of Facebook members. Golden Nugget is trying to expand their brand name and increase awareness of their casino—both the brick and mortar casino and the online casino.

“The goal is to reach new eyeballs and get the brand in front of more people,” said Amy Chasey who is the Vice President of Marketing at Golden Nugget.

But building and managing your own casino is not where the real brand awareness is being plastered. Players can visit the casinos of their friends and play their favorite casino games with play money. In a way this is another form of playing blackjack online.

After clicking on a game, say the blackjack table, that you want to play online in your friend’s casino, the screen changes to a format similar to that of a regular online blackjack game. With the words ‘Golden Nugget’ splashed across the table of course.

In short, it is just another way of playing online blackjack. For free.

You can then wager $5, $25 or $100 per hand. The blackjack online in this casino Facebook game has standard house rules. But I am willing to wager that despite the fact that you are playing with fake money, the payout percentage is not all that great. Even playing with basic strategy you will find that you lose more often than you win. There is almost a feeling that the hands you normally win in ordinary online blackjack, you lose in this game.

Thankfully you are only playing with play money in this game. Golden Nugget has not created a real money option for their new game…yet.

Lastly, the avatars are a bit scary as they have big heads and kind of resemble those Bratz Dolls. But you do not see them while you are playing blackjack as the table fills the window.