Golden Nugget’s New Online Blackjack

Seems that everyone is hoping on the social media band wagon.

Yesterday I talked about how Golden Nugget launched their very own Facebook game called Golden Nugget Vegas Casino with the help of Last Legion.

In this Facebook game players manage their own casino. They can install blackjack tables, slot machines and more. The y work to expand their casino offerings and their casinos themselves by ‘harvesting’ the profits of their chosen casino games.

But this is not just a ‘farming’ Facebook game. Golden Nugget has not gone to the trouble of creating a Facebook game simply for the enjoyment of Facebook members. Golden Nugget is trying to expand their brand name and increase awareness of their casino—both the brick and mortar casino and the online casino.

“The goal is to reach new eyeballs and get the brand in front of more people,” said Amy Chasey who is the Vice President of Marketing at Golden Nugget.

But building and managing your own casino is not where the real brand awareness is being plastered. Players can visit the casinos of their friends and play their favorite casino games with play money. In a way this is another form of playing blackjack online.

After clicking on a game, say the blackjack table, that you want to play online in your friend’s casino, the screen changes to a format similar to that of a regular online blackjack game. With the words ‘Golden Nugget’ splashed across the table of course.

In short, it is just another way of playing online blackjack. For free.

You can then wager $5, $25 or $100 per hand. The blackjack online in this casino Facebook game has standard house rules. But I am willing to wager that despite the fact that you are playing with fake money, the payout percentage is not all that great. Even playing with basic strategy you will find that you lose more often than you win. There is almost a feeling that the hands you normally win in ordinary online blackjack, you lose in this game.

Thankfully you are only playing with play money in this game. Golden Nugget has not created a real money option for their new game…yet.

Lastly, the avatars are a bit scary as they have big heads and kind of resemble those Bratz Dolls. But you do not see them while you are playing blackjack as the table fills the window.

Blackjack and Casinos Meet Online in Facebook

Ever heard of Casinoville? Sounds a lot like that Farmville that is so popular on Facebook. If you like your blackjack and ever wondered what it would be like to own your own casino then this Facebook game is right up your alley.

Okay, I was half joking. There is no Facebook online game called Casinoville…although with all of the Ville online games on Facebook I am surprise there is not a Casinoville yet.

However if you want to get your blackjack and casino owning fun on there is a Facebook online game for you.

Last Legion has created and released a Facebook game called Golden Nugget Vegas Casino. In this Facebook game players can build their very own casino to manage. Online. Yes, I know, you would be online building a brick and mortar casino to play in online. This is kind of like one of those mirror in a mirror things.

But not only do players of Golden Nugget get to build and manage their own casinos—like those Ville Facebook games—they can play in them too. You can play blackjack, video poker and roulette. To win chips to do more things to your casino.

It seems the chips are the key to the game. Players can play in their own casino for chips, or they can visit their friends’ casinos and play there for chips.

Part of managing your own casino in this game is to draw in non-player patrons and win their money off of them. Talk about the shoe being on the other foot. But if you get bored of playing the house you can always roam the floor of your own casino and play blackjack all you want.

And unlike all of those Ville games, Golden Nugget is played entirely with fake money—those chips I spoke of. The chips are in game money that do not cost a single penny of your real money. So Last Legion and Golden Nugget are not angling for your cash…for now.

CEO of Last Legion, Seth Gearson, says, “It’s pretty satisfying to actually generate in-game money in a way other than the classic social game format.” Translation: You do not have to harvest crops to earn money—you merely win it off of your friends…which is in the true spirit of gambling.

I suppose you could think of it as a garage game of blackjack in which you take your friends chips. Only this is all on Facebook where you can make a cute little casino avatar of yourself.

Oh, and since this is your own casino you can have all of the blackjack tables you want.