While so much of what is made on the software end of online casino games is in English. Not everyone in the world who gambles speaks it or understands it. Sure, blackjack players in the UK, Australia and the US (who are not supposed to be playing) speak English; and sure, a good portion of European citizens speak and understand some English. But English is not the language of the world—that goes to math I believe.
In light of that fact, one online casino is now offering its live dealer online blackjack in more languages than just English.
Fairway Casino is licensed and regulated out of Costa Rica. While not a big player in the online casino industry, it is beginning to make its presence known. Adding seven new languages to its live dealer online blackjack platform is just one of those ways.
The new language additions are Spanish, Italian, Greek, Chinese, Russian, Dutch and Korean.
While this may not seem like a big deal to many online blackjack players, I have two things to say about it:
1. The US online gambling market is huge. The conservatives who loathe online gambling with every fiber of their misinformed beliefs are huge too. Online regulation is going to be a battle of who is bigger. By making online blackjack and other online casinos and games more easily accessible to others in the world, it will allow the rest of the gambling market to grow to a size that could eventually overpower the conservatives. As in ‘We are bigger and we want into the US market.’ Or ‘We took the time to grow and get more money to lobby with.’
2. Online blackjack should be available to anyone who wants to play whether they speak English or not. Opening up live dealer online blackjack to the wider language world is a good move to bring in more players who have an interest in the game. Online blackjack for everyone!